For some people, one of the hardest parts of writing online is promoting their own material.  But with millions of other websites writing about the same things, promoting material is essential for success.

Social bookmarking is one of the easiest ways to promote your content.  It’s free, it’s fast, it increases page views and expands your network.  It also provides you with backlinks to your blog or content, strengthening your credibility and improving your ranks among the search engines.

But many writers shy away from using social bookmarking, and I think that’s a big mistake.  Social bookmarking isn’t generic.  It’s highly targeted and specific, which means that the traffic and the audience that comes to your site is also highly targeted and specific.

Instead of just a few close friends with the same taste being exposed to your content, social bookmarking allows for hundreds, sometimes thousands, of people to see your content.  Then they share it with their friends who then share it with their friends.  Before you know it, your content is being passed along the web to many other people with similar tastes and interests.

Social bookmarking not only benefits your content, but it connects you to a myriad of other ideas.  I’ve found many inspirations for new pieces of content just by surfing the content my online network has posted.   With that, social bookmarking shouldn’t be overlooked.  It’s a crucial component of any online content writer’s toolbox.

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One Response to “Why Social Bookmarking Matters”

  1. I wrote a similar article recently, and i concluded that social networking sites, especially twitter, are our life blood.

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