Some of you have asked me to check out your personal blogs or niche blogs for ways to improve your site for SEO effectivenes. In doing so, I’ve come across one SEO mistake that I’d like to share with everyone. The dreaded “Click here” mistake.
When you blog or post an article, the text that you turn into a link is called “anchor text.” As a writer, you should always make it your goal to call out that anchor text with much more than a “click here” or a “read more.”
When search engine spiders crawl websites, they’re taking a look at the links you have on your site, and they’re examining anchor text for relevance. As a result,anchor text that reads “click here” tells the spider nothing. However, anchor text such as “common causes of insomnia” will provide a keyword-rich piece of anchor text that truly demonstrates your topic.
As a reader, I am more likely to click on a link that tells me exactly what I will learn in doing so. When I click “common causes of insomnia,” I know exactly what information I will read next.
Do your site, your content, and your readers a favor and start linking with strong anchor text. You’ll be surprised at how much this alone will help your search engine rankings, and you will be one step up on your site’s competitors.
I’ve made this mistake, too. If I think about it, it’s rare that I’ll click on a “click here” statement. I wonder why I still insist on doing it? LOL. Thanks for the wake up call.
That’s funny, as I was reading your article I realized I have a click here link on my blog. I see what you mean, I can definitely change that to something that will spider will recognize as meaningful. Thanks!