Linking and SEO

As I talked about in an earlier post, linking and gaining back links is an important part of search engine optimization. Today, we are going to discuss three types of links. We’re going to look at:

• Linking
• Deep Linking
• Back Linking

Linking is simply adding a hypertext link that leads from one site to another website. You see it everywhere, on every website. When we link to other sites, we’re telling people that these sites are sites we like, sites we recommend, or sites that we think other people should see. Maybe even all three.

If you are gaining links back to your site from another website, this is called back linking. Back linking is an important part of search engine optimization. If you aren’t getting back links to your content, your website isn’t living up to its full potential. Check out my Link Building Basics post for details on how to get back links.

Deep linking is when there is a link to a page that is deeper in your website. For instance, your home page would not be considered a deep link. But, an individual blog post that can open from that home page would be a deep link. Another example of a deep link is a page not on the surface of your site.

If you have the ability to request how a site links to you, suggest that they link’s anchor text coming into you matches your primary keyword that describes your website. Another thing you might want to suggest is that they link using a deep link. Remember, a deep link is a link deeper than your home page. This is seen as desirable.

Tags: Promotion, Search Engine Optimization