Do you use images when writing articles and online content? If you answered, “no,” you’re missing out on some search traffic. Using images when you post online content not only enhances the experience for the reader, it provides you, the writer, with another opportunity to add keywords to your content.
eHow is a great example of a website that allows for images, and yet the image option is underutilized by the writers of the site. With each step, the writer has an opportunity to upload an image that corresponds to a step, with a caption. While it may not seem important, that caption is read by search engines, too.
Not only will it provide several more keywords for the search engines, it will add more relevant keywords for your advertisers. The more relevant the advertising, and the better the chance that a reader will choose to interact with an ad.
Beyond that, images with captions show up in image searches online. I can’t tell you how many times I have done an image search and come across interesting content. If you aren’t using images to enhance your content and capitalize on extra keywords, you’re truly missing out.
I highly recommend editing online content to include at least one image per article, if not a couple of more. Naturally, make sure you have permission to include the image in your article, or that you are using images you own. The images should all be relevant to the content, as well, or it won’t help you bring in traffic.
